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Activision CEO Warns Sony That the PS3 Needs a Price Cut

Bobby Kotick, President and CEO of Activision, one of the largest game companies in the world, has come out with a none-too-subtle warning to Sony that they need to seriously consider a price drop on the Playstation 3. Rumors have been circulating for months that such a drop was forthcoming, but Sony has staunchly denied that they had any plans to drop prices, Kotick said, “The PlayStation 3 is losing a bit of momentum and they don’t make it easy for me to support the platform. It’s expensive to develop for the console, and the Wii and the Xbox are just selling better. … They have to cut the price, because if they don’t, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony.” While it’s unlikely that Activision would follow through with such a threat, it definitely adds to the pressure Sony is feeling to lower the PS3’s price. Sony issued a brief response which said nothing of consequence. Read more of this story at Slashdot.

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Activision CEO Warns Sony That the PS3 Needs a Price Cut

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Categories: Games, On the Web, Sony
  1. navel
    June 29th, 2009 at 17:50 | #1

    sony needs to do that a.s.a.p.

  2. mas13
    July 14th, 2009 at 10:10 | #2

    this is insain paying this much for a system and when only certain models will play ps2 games unlike the xbox360

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