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Microsoft Lifts Curtain on Gears of War 2: Last Day Ad Campaign

October 23rd, 2008 Rich Reed Leave a comment Go to comments

Microsoft sent word that the new Gears of War 2: Ad “Last Day” will begin airing today. The 60 second spot will hit the web, TV and Movie houses during the showing of trailers. In an all out Holiday media blitz and from what I have heard the ad is very impressive. Below are the air times and more information on the music and making of the 60 second spot. Please not all times and dates listed are subject to change and please check your local listings.

The “Last Day” ad will air in 15 countries. A selection of programming includes:

U.S. – Nov. 2 during the NFL’s Sunday Night Football presentation of the New England Patriots at the Indianapolis Colts on NBC

Canada – Nov. 3 during the NFL’s Monday Night Football presentation of the Pittsburgh Steelers at the Washington Redskins

France – Nov. 3 on Sci Fi Channel and MTV

Mexico – Nov. 3 on FX, FOX and CVM networks during prime time programming

Australia – Nov. 4 during The Simpsons on FOX 8, Nov. 7 on MTV during the 2008 MTV Europe Music Awards and Nov. 10 during American Chopper on the Discovery Channel

United Kingdom – Cinema spots including films such as Saw V and Max Payne; TV spots on Dec. 1 during The Simpsons on Sky One and Dec. 2 on Sky Sports 1 during Carling Cup Football

“Last Day” features the hauntingly beautiful music track, “How it Ends,” by indie rock band DeVotchKa, which can be found on Zune Marketplace. The ad spot was created entirely within Unreal Engine 3, the same graphics engine technology used in the “Gears of War” franchise.
Microsoft and Epic Games partnered with ad agency T.A.G SF, special effects house Digital Domain and director Joseph Kosinski, the same collaborative team that created the award-winning “Mad World” (2006) television commercial for the original “Gears of War” campaign.
The battle begins Nov. 7. For more information about “Last Day” and for the latest updates on “Gears of War 2” visit the official Gears of War 2 Website.

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