XBox Solution

Nintendo has taken Sony’s place as the leader in the video game console software market for the Q3 2007 period thanks to the introduction of a flood of new titles for both the Wii and the DS. Nintendo is pursuing a strategy of enlarging the market for its software by targeting casual gamers with games such as Mario Kart Wii and Super Mario Galaxy.

Sales of software for the PS3 have been suffering due to its high price and lack of compelling titles. It has been reported that these problems have begun to affect third-party publishers. Sony announced a $100 price cut, however, they were slow to reduce the price and produce compelling games and some third-party publishers are flocking to other platforms.

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