Xbox360.Digital Bamboo announced today it has formally entered the interactive entertainment arena. Founded by company President Brett Skogen, who has worked in the games industry for over 14 years and produced over 100 titles, Digital Bamboo intends to transform the way audiences interact with digital entertainment.

Through working with prominent neuroscientists and educational psychologists, as well as licensing patented health technologies, Digital Bamboo is creating a suite of groundbreaking software products geared to synchronize mind and body. These stand-alone products will measure heart physiology, challenging users to manipulate internal stress levels to successfully control the action onscreen. Digital Bamboo is also applying this tech in traditional videogames to enhance the realism and immersion experienced by players, regardless of age. By incorporating heart rate measurement and stress response management into the gaming experience via Digital Bamboo’s technology, gamers will need to steady their nerves before sinking a put in a golfing game, or minimize their cortical inhibition before firing a precise shot in a first person title, bringing an unprecedented level of realism to the experience.

Over the past year and a half, Digital Bamboo has collaborated with sports, military, and educational groups, as well as Chinese medical experts to design games that help people overcome unfamiliar environments and challenges with ease. Chinese national sports teams trained using Digital Bamboo’s interactive games to improve concentration and eliminate the negative effects of stress, and demonstrated significant improvements in athletic performance during international competitions. Digital Bamboo will apply the same technology empowering these athletes to spark a revolution in immersive digital entertainment aimed at the everyday consumer.

“Everyday life just keeps getting more chaotic – there’s a feeling of disarray at work and at home. Digital Bamboo’s health games are all about balance. We want to give people healthy reasons to play games that transcend boundaries of age and occupation,” says Brett Skogen, President of Digital Bamboo. “Our innovative approach to health-oriented interactive entertainment is not only universally beneficial, but entertaining as well.” 

In addition to unique console and PC games to improve health and promote overall well-being, Digital Bamboo has a separate team working toward a distinct health-genre approach to MMORPGs (Massively Multiplayer Online Role Playing Games).

Filed under: News • PC Gaming • Xbox 360

Like this post? Subscribe to my RSS feed and get loads more!