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Konami Digital Entertainment, Inc. and Burger King Corporation should have children dancing at the dinner table this holiday season with an unbeatable combo that delivers the fun and excitement of the world’s top selling dance video game Dance Dance Revolution to children everywhere. Participating BURGER KING restaurants nationwide will offer one of eight exclusive Dance Dance Revolution toy premiums with each purchase of a Kids Meal from Dec. 4 through 31 or while supplies last.

“Dance Dance Revolution and BURGER KING restaurants will get in the groove this holiday season, as we promote fitness to our youth in fun and exciting ways,” said Catherine Fowler, senior vice president of sales and marketing at Konami Digital Entertainment, Inc. “Children can enjoy a BK Kids Meal that includes smart menu choices such as low fat milk and apple sauce and then get motivated to dance the afternoon away by receiving a one-of-a-kind DDR premium.”

Burger King Corporation will support the program with a fully-integrated marketing campaign that includes television advertising, in-restaurant merchandising, custom DDR themed Kids Meal bags and cups, and an online micro site at http://www.bk.com/dance.

“Dance Dance Revolution is a unique, entertaining resource that allows kids of all ages to have fun while being physically active,” said Martha Tomas Flynn, senior director of sponsorships and promotions, Burger King Corporation. “By providing DDR toy premiums with BURGER KING Kids Meals, the DDR promotion encourages families to share in both meal time and play time.”

The promotion with Burger King Corporation also coincides with the release of the three latest titles in the best selling DDR series – Dance Dance Revolution SuperNOVA for the PlayStation 2 computer entertainment system and Dance Dance Revolution ULTRAMIX4 for the Xbox video game and entertainment system from Microsoft available now and the highly-anticipated next generation debut of the series Dance Dance Revolution Universe for the Xbox 360 video game and entertainment system from Microsoft available in early 2007. Since it was first introduced to North American video game consoles in 2001, Dance Dance Revolution has sold more than four million units.

Additionally, the DDR franchise has created a fitness phenomenon that has received a tremendous amount of recognition for helping people of all ages lose weight and achieve better health. Each version of the game has a Workout Mode that allows users to track calories burned and monitor their own fitness regiment. DDR has created a new trend in gaming that takes players off of the couch and away from the joystick. Apart from the game being introduced to schools throughout the U.S., DDR has also become a valuable tool used in numerous research studies on fighting childhood obesity.

Konami has also recently announced partnerships with 24 Hour Fitness Clubs and the State of West Virginia, showcasing the health and educational benefits of the top-selling game in a wide array of unique venues. Through the deal with 24 Hour Fitness Clubs, DDR has been added to the Kids Club section of all participating venues while the deal with the State of West Virginia makes DDR a part of the official physical education curriculum in every public school in the state. These partnerships allow children to enjoy the health benefits of DDR while having fun.

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