Tune in tonight to ESPN SportsCenter at 8pm PST 11:00 pm EST for a sports program packed with an Xbox 360 punch. As the sole advertiser during this special edition of SportsCenter, Microsoft will air a total of seven minutes of national commercial time with compelling Xbox 360 ads such as Cops and Robbers and Mad World. Microsoft and ESPN also kick off The Ultimate Xbox 360 Entertainment Experience, a three week online sweepstakes with entry through http://www.xbox360winitall.com/. Viewers will be asked five questions about the commercial spots. If they get three or more correct, they will automatically be entered in the sweepstakes.

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This week on Xbox Live Arcade we offer a full-featured update to one of the most popular titles on the service. Texas Hold em. We’ve listened to our community and as a result, a host of features and improvements have been added to Texas Hold em to speed up game-play, eliminate cheating and ensure proper competition. As a result, the online multi-player leaderboards will be reset to eliminate the inflated scores that currently appear. In a future update in early 2007, we’ll be adding Xbox Live Vision Camera support as well.

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Pro BMX rider and host of MTV’s Real World Road World Challenge, TJ Lavin, will shuffle the deck to duel his fans on Xbox Live as part of the latest Xbox Live Game with Fame session. Xbox Live Gold members interested in going all in with Lavin in Activision’s World Series of Poker Tournament of Champions for Xbox 360 should be on the lookout for the Xbox Live gamertag LavinGWF on Wednesday, November 29 from 4:00 p.m. to 5:00 p.m. PST 7:00 p.m. 8:00 p.m. EST.

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Vivendi Games Sierra Entertainment division is proud to announce that Scarface The World Is Yours, the blockbuster video game based on the 1983 classic film from Universal Pictures, has sold more than 1 million copies worldwide at retail stores. 

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Mad Catz Interactive, Inc. A leading third party video game accessory provider, announced that its Arcade GameStick for Xbox Live Arcade, Xbox 360 and PC will ship to major US retailers for availability this holiday season. Through collaboration with Konami Digital Entertainment, Inc. and PopCap Games, Mad Catz has introduced a joystick controller bundled with three full Xbox Live Arcade games Frogger, Time Pilot and Astropop.

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Micro Center today announced that it will extend savings of $100 on in-store purchases of any Microsoft XBOX 360 system throughout the Holidays. After the $100 mail-in rebate the XBOX 360 Premium is $299.99 and XBOX 360 Core System is $199.99.

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Networking with friends reaps new rewards with this highly anticipated Xbox Live Arcade Wednesday release. The frantic multiplayer brawling game Small Arms will be available for download on Xbox Live Arcade for Xbox 360 beginning Wednesday, November 22, after 0800 GMT 1:00 a.m. PST.

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Electronic Arts Inc. Today announced that Command & Conquer 3 Tiberium Wars is in development for the Xbox 360 videogame and entertainment system. C&C 3 boasts an intuitive console-specific control scheme, fast-action strategy gameplay, deep single player campaign, and an immersive multiplayer experience featuring massive battles where you take control of large armies on the battlefield of the future.

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Xbox Live members now have the opportunity to save the world from invading aliens in Defender, the classic coin-op space-shooter from Midway. Defender is now available this evening on Xbox Live Arcade for Xbox 360.

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Attention all fans of the man of steel, EA announced that the Demo for Superman the Video Game will hit the Xbox 360 Marketplace in the morning.

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