Academy Award Nominee Robert Downey Jr. will take on the role of one of Marvel’s greatest Super Heroes, signing on as the title character for Marvel Studios’ highly-anticipated IRON MAN. This project, the first feature film to be produced independently by Marvel Entertainment, will launch into theaters May 2, 2008. The film is being directed by Jon Favreau and will be distributed by Paramount Pictures.

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Home Entertainment Suppliers Pty Ltd (HES) announced the release date for the hotly anticipated horse racing videogame, Melbourne Cup Challenge for the Sony PlayStation 2, Microsoft Xbox and PC. Galloping into stores across Australia and New Zealand on 26 October 2006, Melbourne Cup Challenge brings the energy and excitement of the great race into homes ahead of the 2006 Melbourne Cup Carnival.

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2K’s Line-up includes: BioShock
BioShock is a revolution in the shooter genre that gives gamers a living, unique and unpredictable first-person shooter experience. BioShock immerses players in a city hidden beneath the sea and allows them to take control of their world by hacking mechanical devices, commandeering security turrets and crafting unique items in a quest for survival. Gamers explore a living world powered by ecological A.I. where inhabitants have interesting and consequential relationships with one another that impact gameplay experience. In addition, BioShock’s truly next-generation graphics includes the most detailed and realistic water effects ever developed in a video game.

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Buena Vista Games, Inc. (BVG), the interactive entertainment affiliate of The Walt Disney Company, today announced the acquisition of the award-winning Climax Racing from Climax Group Ltd. The studio is of both strategic and geographic importance to BVG as it becomes the third internal studio, and the first in Europe, that BVG has added to its development capacity. BVG currently operates development studios in Vancouver, British Columbia (Propaganda Games), and Salt Lake City, Utah (Avalanche Software). The addition of Climax Racing allows BVG to create triple-A racing titles that meet the highest standards for creativity and quality. Terms of the deal are not being disclosed. The deal is expected to close in early October.

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2K, a publishing label of Take-Two Interactive Software, Inc. Announced that BioShock, its highly anticipated and award-winning innovative first person shooter, will be released exclusively on Xbox 360 video game and entertainment system from Microsoft and Games for Windows, the new brand optimized for Windows XP and Windows Vista. Slated for 2007 and developed by Irrational Games, a 2K development studio, BioShock will forever change the expectations for the first-person shooter.

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Electronic Arts will reveal the innovative features that were developed from the dynamic new EA SPORTS engine that will appear in FIFA 07 on the Xbox 360 system at Microsoft’s X06 event in Barcelona this week. FIFA Soccer 07 on the Xbox 360 heralds the start of the next generation of soccer gaming and fans worldwide will have the opportunity to experience the new engine and all-new gameplay prior to the game’s worldwide release when a FIFA Soccer 07 demo for the Xbox 360 system is made available on Xbox Live Marketplace in October.

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Electronic Arts announced its holiday line up of EA and EA SPORTS branded games for the Xbox 360. EA’s most popular franchises will be on show at Microsoft’s X06 event in Barcelona, offering hands-on next generation gaming for an audience of international media. EA will showcase consumer favorites including FIFA 07, Need for Speed Carbon, Tiger Woods PGA TOUR 07, NBA LIVE 07, NHL 07, Half Life 2 and SUPERMAN RETURNS: THE VIDEOGAME.

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Marvel Entertainment, Inc. Announced further details around its eagerly awaited project based on the Marvel universe of Super Heroes. Marvel Entertainment confirmed that Cryptic Studios has been named the developer of “Marvel Universe Online,” the highly anticipated massively multiplayer online (MMO) video game exclusive to Xbox 360 and Windows Vista and to be published by Microsoft Game Studios.

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When the government wants to leave no trace, these are the men they call on to finish the job. Eidos will pin you down in hostile territory with Crossfire – the immersive new game where you become a member of an elite team of two deniable agents hired by the government to finish the job and disappear before they are ever identified. This innovative new two-player co-op FPS allows you to seamlessly switch between the two members of the team – taking out targets and destroying everything in their path in fully destructible environments.

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Ubisoft, one of the world’s largest video game publishers, announced Import Tuner Challenge has shipped exclusively for the Xbox 360 video game and entertainment system from Microsoft. Developed by Genki, Import Tuner Challenge is the most authentic customizable street-racing video game on Xbox 360. The game immerses players in the exciting street-racing culture with over 5 million customizations for the interior, exterior and engine of the latest import sports cars. Import Tuner Challenge is rated “E” for Everyone and has a MSRP of $59.99.

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