Electronic Arts will premier the world’s first look at the next generation of videogames on Saturday April 23, 2005. EA’s flagship football franchise, Madden NFL football, will make its next generation debut in a TV ad during the first hour of the NFL Draft broadcast on ESPN, beginning at 12 noon ET. EA is deep in development on what will be the strongest next generation console line up in the videogame industry, highlighted by other hit franchise titles to be announced at a later date.

“We have had a dedicated team working on next generation Madden NFL football and we cannot wait for Madden fans to get a sneak peek at the experience that awaits them,” said Frank Gibeau, Senior Vice President of North American Marketing for Electronic Arts. “An innovative and unparalleled NFL football experience is what we’ve promised; and that is what we are going to deliver.”

EA SPORTS Madden NFL football Next Gen
EA SPORTS Madden NFL football Next Gen

The ad, which will run only once during the broadcast, is a 60 second TV advertisement showcasing the photo-realistic graphics and heart-pounding football intensity that is the essence of the EA SPORTSâ„¢ branded next generation Madden NFL football game, and representative of what game players everywhere will be able to play when the next generation of videogame consoles come to market.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under three brand names: EA SPORTSâ„¢, EA GAMESâ„¢ and EA SPORTS BIGâ„¢. In fiscal 2004, EA posted revenues of $2.96 billion and had 27 titles that sold more than one million copies. EA’s homepage and online game site is http://www.ea.com .

Electronic Arts, EA, EA SPORTS, EA GAMES, EA SPORTS BIG and John Madden Football are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. NFL-related trademarks are trademarks of the National Football League. Officially licensed product of PLAYERS INC. http://www.nflplayers.com . All other trademarks are the property of their respective owners.

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