Global video games publisher, Namco Hometek Inc. announced today that Stan
and Jan Berenstain have awarded Namco the exclusive worldwide interactive entertainment
publishing rights to the classic children’s entertainment property, Berenstain
Bears. The agreement allows Namco to create video games based on the adored
Berenstain Bears characters for all game systems.

“We are honored to work with a cherished property such as the Berenstain
Bears,” said Jeff Lujan, Business Director, Namco Hometek Inc. “The
combination of Namco’s game development expertise and the appeal of the
Berenstain characters is a winning proposition.”

The Berenstain Bears have appeared regularly on television in more than 50
overseas markets including Hong Kong, U.K., Mexico, France and Spain. Books
have also been published in nearly 20 territories and current and previously
licensed Berenstain Bears merchandise includes children’s apparel, footwear,
backpacks, bedding and bath accessories, toys, DVDs and home videos.

Responsible for all video game product development, marketing and publishing,
Namco will join the impressive list of Berenstain Bears licensing partners such
as Fisher-Price, Columbia Tri-Star and Kelly Toys.

“Knowing Namco’s high quality reputation in the video games space,
we couldn’t have chosen a better partner to make the Berenstain Bears
video games a reality,” said Stan Berenstain, creator of the Berenstain
Bears. “The Berenstain Bears family has been a part of the lives of so
many people for more than four decades—we are proud to work with Namco
to bring them to the interactive entertainment world.”

For more information about the Berenstain Bears please visit http://www.berenstainbears.com/.

For more information about Namco and its games visit www.namco.com.

About Namco Hometek Inc.

Namco Hometek Inc. is the U.S. consumer division of Namco Limited, a Tokyo-based
world leader in the high-tech entertainment industry. Based in Santa Clara,
CA, Namco Hometek Inc. is an award-winning video games publisher for next generation
game consoles. Namco has created some of the industry’s greatest video game
franchises: Tekken®, SOULCALIBUR®, Dead to Rights®, Pac-Man World,
Ridge Racer®, Time Crisis® and ACECOMBAT.
For more information about Namco and its products log onto www.namco.com.

TEKKEN®, SOULCALIBUR®, PAC-MAN WORLD, Ridge Racer®, Time
Crisis® and ACECOMBAT are trademarks or registered trademarks of Namco
Limited in the United States and/or other countries.
Dead to Rights is a trademark or registered trademark of Namco Hometek
Inc. in the United States and/or other countries.

Filed under: Games

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