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ESPN and EA Sign Agreement for Sports Games
Electronic Arts (Nasdaq:ERTS) and ESPN today announced a long-term agreement for
the development and integrated marketing of EA SPORTS games containing ESPN content.
The relationship will include established EA SPORTS franchises — which will be
enhanced by ESPN telecast, print and online content — as well as new sports games
to be published by EA based on ESPN media properties. Financial terms of the agreement
were not disclosed.
The agreement gives EA access to ESPN programming, personalities and integrated
marketing opportunities on ESPN television programming and other ESPN properties.
The ESPN integration will appear in EA SPORTS console, handheld, PC and wireless
games beginning in 2006 upon the conclusion of ESPN’s existing video game licensing
commitments.
“EA and ESPN have a shared belief that adding ESPN content will improve
an already outstanding line of games,” said George Bodenheimer, President,
ESPN Inc. and ABC Sports.
“This relationship was created to benefit consumers who are passionate
about sports games,” said Larry Probst, Electronic Arts Chairman and CEO.
“EA SPORTS recreates the real life experience fans enjoy while watching
or playing their favorite sport; while ESPN programming captures the look, sound
and excitement of the sports they follow. Together, we believe we can significantly
grow the interactive sports category.”
The agreement is for fifteen years with an option to terminate after ten years
under certain conditions and gives EA exclusive first rights to all ESPN content
for simulation sports games.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the
world’s leading interactive entertainment software company. Founded in 1982,
EA posted revenues of $2.96 billion for fiscal 2004. The company develops, publishes,
and distributes interactive software worldwide for video game systems, personal
computers and the Internet. In 2003, EA had 27 titles that sold more than one
million copies. Electronic Arts markets its products under three brand names:
EA SPORTS(TM), EA GAMES(TM) and EA SPORTS BIG(TM). EA’s homepage and online
game site is http://www.ea.com. More information
about EA’s products and full text of press releases can be found on the Internet
at http://info.ea.com.
About ESPN
ESPN, Inc. is the world’s leading multinational, multimedia sports entertainment
company featuring a portfolio of over 50 multimedia sports assets. The company
is comprised of seven domestic television networks (ESPN, ESPN2, ESPN Classic,
ESPNEWS, ESPN Deportes, ESPNU (launching March 2005), ESPN Today), ESPN HD,
ESPN2 HD (launched January 2005), ESPN Regional Television, ESPN International
(networks and syndication), ESPN Radio, ESPN.com, ESPN The Magazine, SportsTicker,
ESPN Enterprises, ESPN Zones (sports-themed restaurants), and other growing
new businesses including ESPN 360 (broadband), ESPN Mobile, ESPN Video-on-Demand,
ESPN Interactive and ESPN PPV.
Electronic Arts, EA, EA SPORTS, EA GAMES and EA SPORTS BIG are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.