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Highly Anticipated Lifestyle-Simulation Game ”Playboy: The Mansion” Goes Gold

January 13th, 2005 Jason Rybka Leave a comment Go to comments

Playboy’s First-Ever Video Game Sent for Manufacturing

SCOTTSDALE, Ariz. – January 13, 2005 – Hip Interactive’s (TSX:HP)
wholly owned subsidiary, ARUSH Publishing, in conjunction with Groove Games,
today announced that the North American version of the multi-platform video
game release, “Playboy: The Mansion,” has been sent off for manufacturing.
Developed by Cyberlore Studios for Playboy, “Playboy: The Mansion”
invites players to virtually step into Playboy Founder Hugh Hefner’s slippers
and run the famous Playboy empire. Available for the PlayStation®2 computer
entertainment system, the Xbox® video game system from Microsoft and PC
systems, the game is rated M for Mature by the ESRB, and is scheduled to ship
to stores on January 25, 2005.

“Gamers are now one step closer to virtually walking through the doors
of the Playboy Mansion, and experiencing a world of photo shoots, celebrity-filled
parties, and midnight rendezvous in the grotto,” said Jim Perkins, president
of ARUSH Publishing. “Beyond the sexy fun that players expect from the
Playboy brand, ‘Playboy: The Mansion’ is filled with simulation depth, and we
are extremely pleased with the final product.”

For more information on “Playboy: The Mansion,” please visit www.playhef.com.

About Playboy Enterprises, Inc.
Playboy Enterprises is a brand-driven, international multimedia entertainment
company that publishes editions of Playboy magazine around the world; operates
Playboy and Spice television networks and distributes programming via home video
and DVD globally; licenses the Playboy and Spice trademarks internationally for
a range of consumer products and services; and operates Playboy.com, a leading
men’s lifestyle and entertainment Web site.

About Cyberlore Studios
Based in Northampton, Massachusetts, Cyberlore Studios, Inc. has been creating
great, award-winning games for over a decade. Cyberlore’s mission is to create
games that focus on providing fun and innovative play. The company also values
its employees, offering them an open, healthy and fun workplace along with great
benefits. For more information about Cyberlore Studios and their games, please
visit their website at www.cyberlore.com.

About Groove Games
Headquartered in Toronto, Canada, Groove Games is a global publisher of interactive
entertainment software. Groove partners with leading developers to deliver great
games for avid gamers everywhere. Currently Groove is publishing Digital Extremes’
cutting-edge new first-person action game, Pariah as well as co-publishing the
highly anticipated multi-platform game, Playboy: The Mansion. For more information
visit www.groovegames.com.

About ARUSH Publishing
Based in Scottsdale, Ariz., ARUSH Publishing, a wholly owned subsidiary of Hip
Interactive Corp., is a worldwide publisher of interactive entertainment software
for personal computers and advanced entertainment consoles. ARUSH publishes
PC and console video games for sale in retail outlets and on the Internet. The
Company’s current projects include “Playboy: The Mansion” and “Fear
Factor: UnleashedTM.” For more information, please visit www.ArushGames.com.

About Hip Interactive
Hip Interactive (www.hipinteractive.com) is a leading provider of electronic
entertainment products, including PC and video games, movies, video arcade games,
and proprietary games, branded as Hip GamesTM, and accessories, branded as Hip
GearTM. The Company distributes all first party products, including Sony, Microsoft
and Nintendo hardware, software and accessories, as well as third party licensed
video game software. With offices across North America and in Europe, Hip uses
its distribution business to leverage into higher margin, higher growth areas
of the electronic entertainment industry, such as licensing, publishing and
its proprietary games and accessories. Hip Interactive trades on The Toronto
Stock Exchange under the trading symbol “HP”.

About Xbox
Xbox (http://www.xbox.com) is the video game
system from Microsoft that brings people together for the most exhilarating
game and entertainment experiences. Xbox delivers an expansive collection of
breakthrough games, powerful hardware and the unified Xbox Live online service.
The new tagline, “it’s good to play together,” captures the spirit
of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is
now available in North America, Asia, Europe and Australia.

Xbox is a registered trademark of Microsoft Corporation in the United States
and/or other countries.

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