Joint Delivery of High-Definition Movies and Games, Strong Copy Protection Draw
Leading Videogame Software Developer to Blu-ray Disc

Electronic Arts (Nasdaq:ERTS), a leading independent developer and publisher
of interactive game and entertainment software, joins the Blu-ray Disc Association
as the newest contributing member.

“The delivery of high-definition games is becoming increasingly important
to us,” said Scott Cronce, Electronic Arts Worldwide Studio CTO. “Blu-ray
Disc has the capacity, functionality and interactivity we need for the kinds
of projects we have in mind. The copy protection and Blu-ray Disc’s strong commitment
to this issue is a real plus as well.”

“Electronic Arts is the latest in a growing list of companies that have
told us Blu-ray Disc’s capacity and functionality are important to their future
business growth,” said Maureen Weber, chief BDA spokesperson and general
manager of HP’s Optical Storage Solutions Business. “These companies tell
us they simply can’t deliver the kinds of products they want to offer consumers
with any other format. The revenue-generating potential for content owners and
the totally new entertainment experience for consumers offered by Blu-ray Disc
simply can’t be matched by anyone else.”

EA is one of two leading game developer and publishers to commit putting its
titles on Blu-ray Disc, and Sony has announced that its next generation gaming
platform will be built on Blu-ray.

About Blu-ray Disc

Blu-ray Disc is a next-generation optical disc format being developed for high-definition
video and high-capacity software applications. A single-layer Blu-ray Disc will
hold up to 25 gigabytes of data and a double-layer Blu-ray Disc will hold up
to 50 gigabytes of data.

About the Blu-ray Disc Association

The Blu-ray Disc Association (BDA) is responsible for establishing format standards
and promoting and further developing business opportunities for Blu-ray Disc
— the next-generation optical disc for storing high-definition movies, photos
and other digital content. The BDA has nearly 100 members. Its Board of Directors
consists of Dell Inc.; Hewlett-Packard Company; Hitachi, Ltd.; LG Electronics
Inc.; Mitsubishi Electric Corporation; Panasonic (Matsushita Electric); Pioneer
Corporation; Royal Philips Electronics; Samsung Electronics Co., Ltd.; Sharp
Corporation; Sony Corporation; TDK Corporation; Thomson; Twentieth Century Fox;
and Walt Disney Pictures and Television.

About Electronic Arts:

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the
world’s leading interactive entertainment software company. Founded in 1982,
EA posted revenues of $2.96 billion for fiscal 2004. The company develops, publishes,
and distributes interactive software worldwide for video game systems, personal
computers and the Internet. In 2003, EA had 27 titles that sold more than one
million copies. Electronic Arts markets its products under three brand names:
EA SPORTS(TM), EA GAMES(TM) and EA SPORTS BIG(TM). EA’s homepage and online
game site is http://www.ea.com. More information
about EA’s products and full text of press releases can be found on the Internet
at http://info.ea.com.

Filed under: Media

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