Research and Markets has announced the addition of Entertainment-on-Demand:
Online Gaming Services to their offering.
Approximately 14 percent of U.S. broadband households are interested in gaming-on-demand
services, although variation within this population indicates a need for diversity
in service offerings.

Interest in a gaming-on-demand service, which enables users to stream or download
full-featured electronic games and demos to their PCs or game consoles via the
Internet, is the strongest among game enthusiasts. More than 50% of online game
enthusiast households are interested in such a service, compared with less than
20% of moderate gamer households and less than 10% of casual PC gamer households.

“This observation does not necessarily mean strategies currently pursued
by gaming-on-demand service providers – focusing on casual and moderate gamers
— are off track,” said Yuanzhe (Michael) Cai, research analyst . “The
sheer size of these two groups warrants a lot of attention. Nevertheless, service
providers might consider tiered services as a means to attract more subscribers
from the total potential gaming audience.”

This report gathers data from three large-scale consumer surveys and compiles
and analyzes consumer interests and preferences in gaming-on-demand services.
In addition, the report analyzes the potential opportunities and threats gaming-on-demand
services will bring to different players in the gaming industry value chain
and provides detailed information of the major companies catering to gaming-on-demand
services.

Report Contents:

– Executive Summary

– Definition, Categories, and Business Models

– The Industry Impact of Gaming-on-Demand Services

– Gaming-on-Demand Enablers and Various Gaming-On-Demand Models

– Consumers and Gaming-on-Demand Services

For more information visit http://www.researchandmarkets.com/reports/c4370.

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