Sega Signs
Exclusive Worldwide Co-Publishing and Distribution Agreement with Take-Two Interactive
Software for All SEGA ESPN Videogames Titles

Sega® Corporation today announced that the company has signed a binding
letter of intent (LOI) with Take-Two Interactive Software, Inc. to co-publish
all SEGA ESPN Videogames sports titles, including ESPN NFL Football, ESPN NBA
Basketball, ESPN NHL Hockey, ESPN College Hoops and ESPN Major League Baseball
worldwide.

The ESPN Videogames titles, developed and marketed by California-based Visual
Concepts Entertainment, Inc., a subsidiary of SEGA Corporation, will be co-published
under the Sega/Global Star Software label. Under the terms of the worldwide
agreement, Take-Two will be the exclusive distributor of ESPN videogames while
SEGA will provide development infrastructure and marketing support.

The multi-year co-publishing and distribution agreement includes a provision
for Take-Two to further extend its participation in Sega’s sports game business
and all associated intellectual property for current and future gaming platforms.
Exclusive distribution of ESPN Videogames will be managed by Jack of All Games
in North America and Take-Two Europe for international territories.

“The combined efforts and resources of SEGA and Take-Two will create an
exciting and powerful partnership that will heighten the level of aggressive
competition in the sports game segment,” said Hisao Oguchi, Representative
Director and President of SEGA Corporation. “Along with this deal, Sega
is committed to offering great entertainment in the growing overseas market.”

“We believe this exclusive relationship with Sega is an exceptional opportunity
for Take-Two,” said Paul Eibeler, Take-Two President. “We have tremendous
respect for the critically acclaimed properties Visual Concepts have created
and are confident in Take-Two’s global sales and distribution resources will
be able to fully support the products.”

Visual Concepts’ critically acclaimed ESPN Videogames are considered some of
the most innovative, high-quality sports games on the market. ESPN NBA Basketball,
and ESPN NHL Hockey were the world’s #1-rated games last year in their respective
genres, and ESPN NFL Football is a top-ranked offering considered by many to
be the most realistic, true-to-life football simulation available anywhere and
for any price.

All trademarks and copyrights contained herein are the property of their respective
holders.

About SEGA Corporation
SEGA® Corporation is a worldwide leader in interactive entertainment both
inside and outside the home, encompassing consumer business, amusement machine
sales and amusement center operations. The company develops, publishes and distributes
interactive entertainment software products for a variety of hardware platforms
including PC, wireless devices, and those manufactured by Nintendo, Microsoft
and Sony Computer Entertainment Inc. SEGA® Corporation’s Web site is located
at http://sega.jp.

About Visual Concepts Entertainment
Visual Concepts Entertainment is the maker of the critically acclaimed 2K series
of sports games. The company is responsible for the full development and marketing
for all ESPN Videogames titles and is committed to delivering the best, fully
integrated sports gaming experience for all consumers. Visual Concepts Entertainment
is wholly owned by Japan-based SEGA Corporation.

About ESPN
ESPN, Inc., The Worldwide Leader in Sports, is a multinational, multimedia sports
entertainment company featuring the broadest portfolio of multimedia assets
in sports marketing with over 40 business entities. The company is comprised
of seven domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN
Deportes, ESPN Now, ESPN Today), ESPN HD (a high-definition simulcast service
of ESPN), ESPN Regional Television, ESPN International (25 international networks
and syndication), ESPN Radio, ESPN.com, ESPN The Magazine, SportsTicker, ESPN
Enterprises, ESPN Zones (sports-themed restaurants), and other growing new businesses
including ESPN Broadband, ESPN Wireless, ESPN Video-on-Demand and ESPN Interactive.
Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc, which is an indirect
subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent
interest in ESPN.

NBA, NFL, NCAA, and NHL are trademarks of their respective owners and used
with permission. “PlayStation” and the “PS” Family logo
are registered trademarks of Sony Computer Entertainment Inc. Xbox is a registered
trademark of Microsoft Corporation in the United States and/or other countries.
™, ®, Game Boy Advance and the Nintendo GameCube are trademarks of Nintendo.
ESPN is a registered trademark of ESPN, Inc. ESPN branded elements © Disney.
All other trademarks are the property of their respective owners.

About Take Two Interactive Software, Inc.
Headquartered in New York City, Take-Two Interactive Software, Inc. is an integrated
global developer, marketer, distributor, and publisher of interactive entertainment
software games and accessories for the PC, PlayStation® game console, PlayStation®2
computer entertainment system, Xbox, Nintendo GameCube™ and Game Boy®
Advance. The Company publishes and develops products through its wholly owned
subsidiary labels: Rockstar Games, Gathering, Global Star and Joytech. The Company
maintains sales and marketing offices in Cincinnati, New York, Toronto, London,
Paris, Munich, Madrid, Vienna, Milan, Sydney, Breda (Netherlands) and Auckland.
Take-Two’s common stock is publicly traded on NASDAQ under the symbol TTWO.
For more corporate and product information please visit our website at http://www.take2games.com.

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