Midway Games Brings Down the House as NBA Ballers Hits Store Shelves Nationwide

First Sports Videogame to Deliver Intense Story Driven Gameplay in the Form
of One-On-One Hoops, Available Soon. Midway Games Inc., a leading interactive
entertainment publisher and developer, announced today that NBA Ballersâ„¢,
an all-new and unique one-on-one NBA lifestyle basketball videogame, has shipped
for the PlayStation®2 computer entertainment system and the Xbox® video
game system from Microsoft.
“The successful release of NBA Ballers is a milestone that Midway has
been excited about for several months now,” said Steve Allison, chief marketing
officer, Midway. “Being the first basketball videogame to successfully
incorporate the celebrity lifestyle element with both it’s ‘TV Tournament’ and
‘Rags-to-Riches’ gameplay modes, NBA Ballers has already amassed a significant
amount of consumer interest and we are confident that the game will exceed its’
already high expectations.”
Officially licensed by the NBA and NBA Legends, NBA Ballers is the only basketball
videogame to deliver the pure essence of basketball by highlighting the excitement
of the one-on-one confrontation set within the alluring fantasy lifestyle of
an NBA superstar. By focusing on intense one-on-one match-ups, Midway is able
to create each and every NBA Baller and NBA Legend with his specific skill set
in mind. Featuring 60 current NBA superstars and 24 all-time player legends,
NBA Ballers takes the game out of the arenas and into some of the most lavish
NBA player fantasy “cribs” for an up-close and personal one-on-one
experience. NBA Ballers also features online play for the PlayStation 2.
NBA Ballers has been receiving high praise from the media:
- “NBA Ballers, from Midway Games, is ferocious on the courts. Power
up by destroying your opponent with crossovers (on the court), and off the
court, NBA Ballers is smooth as silk.” – New York Daily News - “Game of the Month” – Playboy
- “NBA Ballers is the first game of its kind to celebrate the bling-bling
that is the beating heart of pro basketball…Ballers is all about the Benjamins,
baby!” – MTV’s Spakin’ New Magazine - “Top five video games to check out in April…” – Chicago Tribune
- “…definitely unlike any other basketball game” – XXL
- “This game is all about the extravagant lifestyles…and the quest
to be your best.” – Penthouse
Midway Games Inc. is a leading developer, publisher and marketer of interactive
entertainment software. Midway videogames are available for play on all major
videogame platforms including the PlayStation®2 computer entertainment system,
Xbox, Nintendo GameCube™ and Game Boy® Advance.
About Xbox
Xbox (http://www.xbox.com) is the video game
system from Microsoft that brings people together for the most exhilarating
game and entertainment experiences. Xbox delivers an expansive collection of
breakthrough games, powerful hardware and the unified Xbox Live online service.
The new tagline, “it’s good to play together,” captures the spirit
of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is
now available in North America, Asia, Europe and Australia. Xbox is a registered
trademark of Microsoft Corporation in the United States and/or other countries.
Filed under: Release Dates
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