Amid surging Xbox sales and global business expansion, Robbie Bach, senior vice president of

target=”_blank” >Microsoft and head of Microsoft’s Home and Entertainment Division, Friday announced a number of new

executive appointments, with Shane Kim taking over Ed Fries’ old role on a permanent basis while Peter Moore and Mitch Koch have

been promoted.

Kim was acting general manager of Microsoft Game Studios
after Ed Fries’ departure earlier this year, and has been moved into the role position on a permanent basis. He will report directly to

Peter Moore, who has been promoted to become head of worldwide content and marketing for all of Microsoft’s games and game

products – with responsibility for everything from marketing to relationships with third party publishers. Moore was the president

and COO of Sega of America before joining Microsoft early last

year.

The other executive moved about in the cabinet reshuffle is corporate vice president Mitch Koch, who is now set to head up Microsoft’s

worldwide retail sales efforts, covering the company’s entire range of consumer products. Koch was president of Walt Disney’s

HREF=”bventertainment.go.com/” target=”_blank” >Buena Vista Entertainment division prior to joining Microsoft in late 2000.

Moore and Koch will join Xbox platform corporate vice president J Allard and finance and business development corporate vice

president Bryan Lee in forming the “inner circle” of business leadership for Microsoft’s console and gaming efforts.

Source:

>Microsoft Press Release

Filed under: News

Like this post? Subscribe to my RSS feed and get loads more!