Exhibits From Sony Playstation and X-box; ATI/AMD Cyber X Games Highlight
Electronic Gaming at CES

The latest in electronic gaming hardware, software and accessories will be
featured prominently at the 2004 International CES, the world’s largest annual
tradeshow for consumer technology, January 8-11 in Las Vegas, Nev.

“Electronic gaming is such a natural fit at CES as it relates to consumers’
home and mobile entertainment experiences,” said Karen Chupka, vice president
of events and conferences for the Consumer Electronics Association (CEA), the
producer of CES. “In addition to a Digital Games Summit held right before
the show, CES attendees can expect to see the latest from Sony Playstation,
X-box and wireless gaming companies and catch up on the state of the gaming
market in several CES conferences and SuperSessions.” . . .

New for 2004, CES has partnered with iHollywood Forum to produce its first-ever
Digital Games Summit on Wednesday, January 7 at the Riviera Hotel. The summit
focuses on business issues for the electronic games industry, including industry
outlooks, market trends, new business opportunities, marketing and distribution,
publishing, licensing, sports, music, online, wireless, new platforms, retail
sales, investments, and how to form strategic partnerships and alliances. Experts
in the gaming press and executives from such companies as Electronic Arts, EB
Games, Intel Games, Nokia and Sony Digital Entertainment will participate in
15 conference sessions during the day-long Summit. Robbie Bach, chief Xbox officer
for Xbox, will kick off the summit with his vision for the gaming future. View
the agenda at www.iHollywoodForum.com
or call 310/815-3884.

In addition, CEA is also bringing the ATI/AMD Cyber X Games Championship, the
world’s largest gamer festival, to the 2004 International CES. Thousands of
the world’s top computer and video game players will travel to CES to compete
for the chance to win a share of $600,000 in cash and prizes by tackling some
of the latest games to hit the market. This event will give game hardware manufacturers
the opportunity to demonstrate their products directly to the general gamer
public. Attendees of the festival will also be given a competitor pass to see
the CES show floor.

CES also plays host to a special electronic gaming exhibit in the Experience
CEA: One Digital World area of the LVCC Grand Lobby. Attendees can experience
first-hand the latest in electronic gaming hardware and software in an “extreme”
setting thanks to a new controller produced by Powergrid Fitness offering an
high-powered workout while playing.

On the education side of CES beyond the Digital Games Summit, two SuperSessions
and a conference track address the latest trends in electronic gaming. On Thursday,
January 8, the Next-Gen Gaming Console SuperSession reviews new integration
strategies inserting gaming applications into home products such as media servers,
PVRs and DVD players. In addition, the evolution of interactivity and the future
roles of gaming hardware are discussed. On Friday, the Wireless SuperSession
touches on the role of the wireless phone in electronic gaming.

Some of the other CES conference sessions on gaming include:

  • Hollywood and Games – The Next Threshold of Entertainment
  • Game Distribution: Evolution or Extinction?
  • Mobile Phone Apps – Gaming, Text Messaging and Beyond
  • Next-Gen Entertainment

For more news on CES before, during and after the show, visit www.CESweb.org,
the interactive source for CES information.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association
promoting growth in the consumer technology industry through technology policy,
events, research, promotion and the fostering of business and strategic relationships.
CEA represents more than 1,200 corporate members involved in the design, development,
manufacturing, distribution and integration of audio, video, mobile electronics,
wireless and landline communications, information technology, home networking,
multimedia and accessory products, as well as related services that are sold
through consumer channels. Combined, CEA’s members account for more than $85
billion in annual sales. CEA’s resources are available online at www.CE.org,
the definitive source for information about the consumer electronics industry.

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