Microsoft Corp said on Friday that it would unveil its strategy for its struggling
Japanese Xbox game console business next Tuesday, but refused to comment on whether
a price cut would be included. A spokeswoman for the Japanese unit of the U.S.
software powerhouse said that she could not confirm an earlier report by Jiji
News Agency that Microsoft might lower the price of the XBox game console by around
5,000 yen ($45.39). The console now costs 24,800 yen.

Microsoft faces stiff price competition in the shrinking Japanese market, as
rival Sony Corp earlier this week announced plans to cut the domestic price
of its PlayStation 2 (PS2) game console by around 21 percent. . .

The PS2’s price cut to 19,800 yen, effective next Tuesday, was aimed at reviving
flagging sales ahead of the holiday shopping season.

Sony’s action followed a similar price cut by Nintendo Co Ltd last month, when
it lowered the price of its GameCube console in Japan by 29 percent to 14,000
yen. ($1=110.16 yen)

Source: Reuters.com.

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