Midway Sports, the sports brand of leading software publisher and developer
Midway Games Inc., announced today that it has refocused its league-licensed
sports products to appeal to a broader sports gaming audience. The NFL
Blitz
and NHL Hitz franchises have been reinvented,
bringing a new level of action and authenticity to the sports game market and
creating an entirely new approach to league-licensed sports.

The new direction of Midway Sports NFL Blitz and NHL Hitz was designed with
the sports fan in mind and is based on feedback from both hardcore and casual
sports enthusiasts. Nationwide focus testing of sports videogamers produced
a clear message: gamers applaud Midway Sports trademark arcade-style gameplay
and intense action but also want to experience their favorite teams, players,
and stadiums in an authentic professional sports context. . .

Midway Sports answered the call by taking NFL Blitz and NHL Hitz in a new
direction. These popular games are being recreated, or “revolutionized,”
into an exciting new line of titles. NFL Blitz Pro is the flagship product in
this new line, and will showcase authentic 11-on-11 play with realistic rules
and features, while still providing the well-known Midway Sports “edge.”
NHL Hitz Pro will undergo a similar eye-opening transformation on the ice.

“It was exciting to find both hardcore and casual fans so interested
in seeing Midway Sports make this move
,” said Jon Dean, vice president,
sports development unit, Midway Amusement Games LLC. “We have always
had the corner on the arcade-style sports marketplace. Now, we are in position
to deliver the perfect mix of realism and action to a much wider audience of
sports gamers
.”

To execute this new direction, Midway Sports restructured its sports development
studio, adding developers and resources focused on bringing an authentic professional
sports experience to Midway Sports’ traditionally action-oriented brands.

Midway Games Inc. is a leading developer, publisher and marketer of interactive
entertainment software. Midway videogames are available for play on all major
videogame platforms including the PlayStation®2 computer entertainment system,
the Xboxâ„¢ video game system from Microsoft, Nintendo GameCubeâ„¢ and
Game Boy® Advance.

For more information about Midway Sports visit www.midwaysports.net.

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