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Sega Kicks Off Sega Sports NBA 2K3 Marketing Campaign

October 11th, 2002 Jason Rybka Leave a comment Go to comments

SEGA® of America, Inc. today announced the details of its marketing campaign
for its critically acclaimed NBA video game, “SEGA Sportsâ„¢”
NBA 2K3” for the PlayStation®2 computer entertainment
system, the Xbox™ video game system from Microsoft® and the Nintendo
GameCubeâ„¢. Supporting “SEGA Sports NBA 2K3” with $10
million in marketing, the company is launching an integrated marketing program
including an extensive advertising campaign, national sponsorships
and key promotions with partner ESPN, The Worldwide Leader in Sports. . . .

“Receiving rave reviews from gaming critics, ‘SEGA Sports NBA 2K3′ is
the leading basketball simulation on the market,” said Tom Nichols, vice
president of sports marketing, SEGA of America, Inc. “Befitting a game
of this magnitude, SEGA is putting major marketing muscle behind the title including
TV advertising that like the game, blurs the lines between ‘SEGA Sports NBA
2K3′ and an NBA telecast.”

Focusing on the strength of the franchise and the unmatched authenticity of
the title, the advertising campaign for “SEGA Sports NBA 2K3″ will
emphasize authority and deliver the emotion and realism of the NBA. Created
by Leagas Delaney, San Francisco, and directed by award-winning hip hop music
video director, Hype Williams, the 30-second “SEGA Sports NBA 2K3″
television spot embodies the true spirit of the sport utilizing key athletes
and their moves including: dunks from Vince Carter, forward for Toronto Raptors;
three point shots from Gary Payton, guard for the Seattle Supersonics; and tenacious
defense from Ben Wallace, forward for the Detroit Pistons.

The spot will launch Thursday, October 10, 2002 and will continue on both broadcast
and cable networks including CBS, ESPN, MTV and others. The print campaign is
currently running in leading gaming, sports and consumer magazines. SEGA will
also support “SEGA Sports NBA 2K3″ with a national promotion with
ESPN and tie-ins with the ESPN Zone. Additionally, SEGA Sports will have a strong
presence at major sports events including the NBA All-Star Game where SEGA Sports
will host the third annual SEGA Sports NBA All-Star Celebrity Challenge. Regional
NBA-tied promotions for the title
will take place at major video game retailers nationwide.

“SEGA Sports NBA 2K3″ delivers the most authentic and entertaining
NBA basketball experience with unmatched player and ball physics, an ESPN telecast-style
presentation, groundbreaking animations, an in-depth Franchise Mode and full
online gameplay on PlayStation 2 and Xbox. “SEGA Sports NBA 2K3″ is
endorsed by NBA All-Star Allen Iverson of the
Philadelphia 76ers and is currently available at retailers nationwide for a
suggested retail price of $49.95.

About SEGA
SEGA® of America is the American arm of Tokyo, Japan-based SEGA Corporation,
a $3.5 billion corporation by market capitalization, recognized as a worldwide
leader in interactive entertainment both inside and outside the home. The company
develops, publishes and distributes interactive entertainment software products
for a variety of hardware platforms including PC, wireless devices, and those
manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA
of America’s Web site is located at www.sega.com.

About ESPN
Based in Bristol, Ct., ESPN, Inc., “The Worldwide Leader In Sports,”
is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt
Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.
ESPN, Inc. includes six domestic television networks (ESPN, ESPN2, ESPN Classic,
ESPNEWS, ESPN Now and ESPN Today), ESPN International (24 international networks
and syndication), ESPN Radio, ESPN.com, ESPN The Magazine, ESPN Regional Television,
SportsTicker, and ESPN Enterprises, overseeing brand extensions such as the
ESPN Zone, an interactive sports-themed dining and entertainment experience.

“PlayStation” and the “PS” Family logo are registered trademarks
of Sony Computer Entertainment Inc. ™, ® and the Nintendo GameCube logo
are trademarks of Nintendo. Xbox is a trademark of Microsoft Corporation in
the United States and/or other countries. ESPN, SportsCenter and The Zone are
registered trademarks of ESPN, Inc. All other trademarks are the property of
their respective owners.

The NBA and individual NBA member team identifications used on or in this product
are trademarks, copyrighted designs and other forms of intellectual property
of NBA Properties, Inc. and the respective NBA member teams and may not be used,
in whole or in part, without the prior written consent of NBA Properties, Inc.
© 2002 NBA Properties, Inc. All rights reserved.

Officially Licensed Collegiate Products” label is the exclusive property
of The Collegiate Licensing Company. The “Collegiate Licensed Product”
label is the property of the Independent Labeling Group. All names, logos, team
icons, and mascots associated with the NCAA, universities, and conferences are
the exclusive property of the respective institutions. NCAA, the NCAA logo,
and NCAA Basketball are trademarks or registered trademarks of National Collegiate
Athletic Association.

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