TDK Mediactive, Inc., a global publisher of interactive entertainment software,
announced today a worldwide licensing agreement with E.C. Publications, Inc.,
the publishers of MAD Magazine, to bring the mischievous and iconic Spy
vs. Spy cartoon strip to next generation gaming console systems.

“With over three-quarters of a billion MAD Magazines sold since its
inception, we are very pleased to be adding this classic license of madcap espionage
at its finest,” said Dan Kletzky, executive vice president of business
development, TDK Mediactive. “Spy vs. Spy is an entrenched
part of our pop culture that we are proud to be bringing to the gaming community.”
. . .

“We are excited to have TDK bringing one of MAD Magazine’s
best known features into the rapidly growing video game arena,” stated
Paul Levitz, President and Publisher, E.C. Publications, Inc. “With
their proven track record, Spy vs. Spy fans will have plenty of hilarious hi-jinx
to look forward to.” The Black Spy and White Spy were not immediately
available for comment.

About Spy vs. Spy
Spy vs. Spy is one of MAD Magazine’s longest-running and best-known
features. For nearly four decades, the Black Spy and White Spy have been building
their bizarre, elaborate contraptions in an endless parry of “Joke
and Dagger.” Award-winning cartoonist Antonio Prohias fled Cuba one
step ahead of Castro’s authorities at the height of the Cold War. He ended
up in New York, where he began working for MAD. Since 1961, his Spies have been
silently turning tables on each other in crazier and ever-more bizarre schemes
of one-upmanship.

About MAD Magazine
MAD Magazine is America’s longest running humor publication. Founded by
Bill Gaines in 1952, MAD has inspired generations of irreverent fans with its
ridiculing of politicians, movies, television, and modern life, and with popular
characters such as Alfred E. Neuman and “Spy vs. Spy.”
Whether in print, on television, film, or on the web, MAD remains one of America’s
favorite icons. MAD Magazine is owned by E.C. Publications, Inc. and can be
found online at www.madmag.com.
E.C. Publications, Inc. is a division of Warner Bros., an AOL Time Warner company.

Filed under: Games

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