John Rowe, president of the global entertainment company Sammy Studios,
announced today the expansion of its Hollywood presence by establishing a new
facility to focus on video game development, animation and all licensing activities,
both acquisitions and placement. He also announced the appointment of well-respected
industry veteran Michael Haller as Executive Vice President and former DreamWorks
Interactive and Walt Disney Imagineering executive Tami Hathaway as Director of
Licensing.

“Sammy Studios has been created to bring founder Hajime Satomi’s
vision of a global entertainment powerhouse to fruition. Video games will be
our first focus, but we plan to move quickly into animation and other entertainment
forms,” said Michael Haller, executive vice president of Sammy Studios.
“We are setting up shop in the heart of Hollywood and we are eager
to develop and cultivate relationships here that can bring value to current
licenses, while also creating our own properties that will be of interest in
all other entertainment media.”

Aiming to be fully established with a hit-driven lineup of games on all major
hardware platforms for the 2004 holiday season, Sammy Studios is aggressively
pursuing top development talent, original concepts and well-known licenses.
. .

A solid management team, combined with a major funding commitment from the
parent company, Sammy Corporation of Japan, Sammy Studios is well positioned
to establish itself in the world entertainment arena.

“With the hiring of Michael and Tami, we are continuing to build an incredible
team,” said John Rowe, president of Sammy Studios. “Michael’s
success in both the animation and game worlds gives Sammy a unique advantage
as we seek to make Sammy Studios a global entertainment presence.”

Michael Haller comes to Sammy Studios with more than twenty-five years experience
in the world of television, animation and video games. Michael most recently
served as Vice President and Executive Producer at Electronic Arts, where he
oversaw the development of the current worldwide, multi-platform, best seller
Medal of Honor. As Senior Vice President of THQ, Inc., he established the company’s
relationships in Japan and oversaw the development of the Interactive Academy
award-winning WCW and WWF wrestling games. Before entering the video game industry,
he introduced the world to Japanese animation through the pioneering classic
AKIRA and other anime titles produced by Kodansha Ltd. and Streamline Pictures,
Inc. Michael will be responsible for building Sammy Studios’ product lineup.

As Director of Licensing, Tami Hathaway brings more than eight years experience
in the entertainment and video game industries, working first for Walt Disney
Imagineering and most recently DreamWorks Interactive and Electronic Arts. Tami’s
responsibilities include the financial analysis and acquisition of licenses
for both Sammy Studios and the parent company, Sammy Corporation, as well as
the licensing out of Sammy-owned properties.

About Sammy Studios
Established in 2002 by leading game industry professionals, Sammy Studios is
an innovative global developer, publisher and distributor of interactive entertainment
for a variety of game hardware platforms. Sammy Studios is dedicated to cultivating
original content that attracts audiences in a variety of entertainment channels.
Headquartered in Carlsbad, California, and with operations in the U.S. and Europe,
Sammy Studios directs content development, publishing and distribution of entertainment
products outside of Asia for Sammy Corporation of Tokyo, Japan. Sammy Studios
is a wholly-owned subsidiary of Sammy Corporation, an entertainment and amusement
company listed on the Tokyo Stock Exchange with over a billion dollars in annual
revenue. More information on Sammy Studios is available at www.sammystudios.com.

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