Releasing the Most Online Content This Year, SEGA Expands Breadth of Online Offerings
to Include Critically Acclaimed Hockey Simulation.

SEGA® of America, Inc. announced today that “SEGA Sportsâ„¢
NHL® 2K3” will be online for the Xboxâ„¢ video game system
from Microsoft®. Expanding upon the company’s online roster of games for
the new next-generation consoles, “SEGA Sports NHL 2K3″ marks the
ninth online game that SEGA will deliver this year allowing gamers to play online
head-to-head against friends (or foes!) across the country. With the
most experience in online console gaming, SEGA will deliver more online console
games than any other company in 2002. Additionally, SEGA is the first and only
company to deliver online content to all three of the new consoles including
PlayStation®2 computer entertainment system, the Xbox™ video game
system from Microsoft and Nintendo GameCubeâ„¢. . .

Supporting full online multiplayer gameplay, “SEGA Sports NHL 2K3,”
joins the ranks of SEGA’s 2002 online roster of games including “SEGA Sportsâ„¢
NFL 2K3,” “SEGA Sportsâ„¢ NBA 2K3″ and “SEGA Sportsâ„¢
NCAA® College
Basketball 2K3″ for PlayStation 2 and Xbox; “Phantasy Starâ„¢ Online”
(working title) for Xbox; and “Phantasy Star Online: Episode I & II”
for Nintendo GameCube.

“SEGA is the undisputed industry leader when it comes to online console
gaming and we’re pleased to be adding ‘SEGA Sports NHL 2K3‘
to our expanding library of online content,” said Peter Moore, president
and COO, SEGA of America, Inc. “While other publishers are just starting
to ship their first online console games, SEGA has already released our 17th
– and this is just the beginning.”

SEGA’s online games for 2002 include:

* “SEGA Sportsâ„¢ NHL® 2K3” (Xbox)
– “SEGA Sports NHL 2K3″ skates its way to the Xbox with online play,
making it the first ever hockey game online for any console.

* “SEGA Sportsâ„¢ NFL 2K3” (PlayStation 2, Xbox)
– The first-ever online console sports game series,” SEGA Sportsâ„¢
NFL 2K,” returns for the 2003 season, this time on PlayStation 2 and Xbox.

* “SEGA Sportsâ„¢ NBA 2K3” (PlayStation 2, Xbox)
– The critically acclaimed basketball franchise takes it to the hardwood online
on PlayStation 2 and Xbox.

* “SEGA Sportsâ„¢ NCAA® College Basketball 2K3”
(PlayStation 2, Xbox) – The newly added “SEGA Sports NCAA College
Basketball 2K3″ brings college hoops online for the first time on PlayStation
2 and Xbox.

* “Phantasy Starâ„¢ Online” (working title)
(Xbox) – “Phantasy Star Online” makes its way to Xbox.

* “Phantasy Starâ„¢ Online: Episode I & II” (Nintendo GameCube)
– The latest version of the award-winning online global RPG that sparked a gaming
phenomenon, “Phantasy Star Online” makes its way to Nintendo GameCube.

-[Only legal info after this line]-

About Sega
SEGA® of America is the American arm of Tokyo, Japan-based SEGA Corporation,
a $3.5 billion corporation by market capitalization, recognized as a worldwide
leader in interactive entertainment both inside and outside the home. The company
develops, publishes and distributes interactive entertainment software products
for a variety of hardware platforms including PC, wireless devices, and those
manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA
of America’s Web site is located at www.sega.com.

“PlayStation” and the “PS” Family logo are registered trademarks
of Sony Computer Entertainment Inc. ™, ® and the Nintendo GameCube logo
are trademarks of Nintendo. Xbox is a trademark of Microsoft Corporation in
the United States and/or other countries. All other trademarks are the property
of their respective owners.

© 2002 NFL Properties LLC. Team names and logos are trademarks of the
teams indicated. All other (NFL-related marks) are trademarks of the National
Football League. Officially Licensed product of PLAYERS INC. The PLAYERS INC
logo is a registered trademark of the NFL players. www.nflplayers.com
©2002 PLAYERS INC.

World Series is a trademark owned by the office of the Commissioner of Baseball
and may not be reproduced without written consent. Major League Baseball trademarks
and copyrights are used with permission of Major League Baseball Properties,
Inc. Visit the official Major League Baseball website at MLB.com © MLBPA
– Official Licensee, Major League Baseball Players Association. Visit the Players
Choice on the web at www.bigleaguers.com ©
SEGA CORPORATION, 2002 © MLBP 2002 / MLBPA 2002.

The NBA and individual NBA member team identifications used on or in this product
are trademarks, copyrighted designs and other forms of intellectual property
of NBA Properties, Inc. and the respective NBA member teams and may not be used,
in whole or in part, without the prior written consent of NBA Properties, Inc.
© 2002 NBA Properties, Inc. All rights reserved.

NHL and the NHL Shield are registered trademarks of the National Hockey League.
All NHL logos and marks and team logos and marks depicted herein are the property
of the NHL and the respective teams and may not be reproduced without the prior
written consent of NHL Enterprises, L.P. © 2002. All rights reserved. Officially
Licensed Product of the National Hockey League. © NHLPA. NHL 2K3 is an Officially
Licensed Product of the NHLPA. NHLPA, National Hockey League Players’ Association
and the NHLPA logo are trademarks of the NHLPA and are used under license by
Sega of America, Inc.

The “Officially Licensed Collegiate Products” label is the exclusive
property of The Collegiate Licensing Company. The “Collegiate Licensed
Product” label is the property of the Independent Labeling Group. NCAA,
the NCAA logo, and NCAA Basketball are trademarks or registered trademarks of
National Collegiate Athletic Association. The NCAA Football logo is a
registered trademark of the NCAA licensed to NCAA Football USA, Inc. All names,
logos, team icons, and mascots associated with the NCAA, universities, bowls,
and conference are the exclusive property of the respective institutions. Heisman
Memorial Trophy and likeness of the actual trophy are registered service marks
owned by the Downtown Athletic Club under registration numbers 936,853 and 935,852
respectively. Heisman and Heisman Trophy Award are service marks owned by the
Downtown Athletic Club of New York City, Inc.

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