EA SPORTSâ„¢ and ABC SPORTS are bringing Monday Night Football fans a new
way to watch the games this season with an analysis by John Madden using Madden
NFLâ„¢ 2003. During all 17 games this season, John Madden will use the Electronic
Arts top-selling franchise, Madden NFL Football, to breakdown the weekly match-up
and analyze key aspects of the game. This will be the first time that the Madden
NFL game technology has been incorporated into the actual, in-game network broadcast.
This segment will debut Monday night, September 9 during the first Monday Night
Football Game of the regular season. . .

Using Madden NFL 2003, ABC SPORTS can put a “virtual” camera in any
location within an animating play and can track the camera across almost any
path while the play is in motion. Madden NFL 2003 allows ABC SPORTS to show
its viewers footage that could not be accessed from actual field cameras or
from real game footage due to the sophisticated technology in Madden NFL 2003.
As a result, ABC SPORTS will use Madden NFL 2003 to illustrate John Madden’s
unique analysis inside the broadcast itself to entertain its viewers in an unprecedented
format.

“Using the EA SPORTS-Madden NFL 2003 technology allows Monday Night Football
to uniquely explain the intricacies of NFL Football in a clear and entertaining
fashion. We are extremely excited about the relationship,” said Fred Gaudelli,
executive producer, Monday Night Football.

Monday Night Football is the most successful primetime sports programming in
television history. The series, now in its 33rd year, has been a top-ten-ranked
primetime program in each of the last 11 years and is Network television’s No.1
show for men.

“We’re thrilled with the opportunity to make history and bring this technology
to Monday Night Football,” said Chip Lange, vice president of marketing
for North America EA. “Nobody has ever used graphics like these in a live,
in-game broadcast before. We pioneered this way of breaking down games several
years back but now with technology as powerful and sophisticated as the Madden
NFL 2003 engine, we can actually move this analytical tool to where it has the
most punch — inside the broadcast itself. John loves to telestrate the plays
and what better way to explain in detail than with his own videogame that he
helped create 15 years ago. Monday Night Football viewers really will be amazed
with what we feature each week this season.”

Available on six platforms, the PlayStation® 2 computer entertainment system,
Nintendo GameCubeâ„¢, the Xboxâ„¢ video game system from Microsoft,
the PlayStation console, Game Boy® Advance and PC, the Madden NFL Football
franchise enters into its 13th year as the undisputed leader in authentic NFL
football simulation. In its history, the franchise has sold more than 25 million
copies including more than four million copies of Madden NFL 2002.

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